Antifragile

The error of thinking you know exactly where you are going and assuming that you know today what your preferences will be tomorrow has an associated one. It is the illusion of thinking that others, too, know where they are going, and that they would tell you what they want if you just asked them. Never ask people what they want, or where they want to go, or where they think they should go, or, worse, what they think they will desire tomorrow. The strength of the computer entrepreneur Steve Jobs was precisely in distrusting market research and focus groups— those based on asking people what they want— and following his own imagination. His modus was that people don’t know what they want until you provide them with it.

Taleb, Nassim Nicholas (2012-11-27). Antifragile: Things That Gain from Disorder (pp. 170-172). Random House, Inc.. Kindle Edition.